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Subscribers

Subscribers receive automatic notifications when you post incidents or updates on your status page — keeping customers informed without manual communication.

Subscription options

ChannelHow users subscribeWhat they receive
EmailEnter email on status pageNew incidents, updates, resolutions
SMSEnter phone numberCritical incidents only (configurable)
RSS / AtomCopy feed URL into readerEvery update as an RSS item
WebhookEnter endpoint URLJSON event payloads

Enabling subscriptions

  1. Open your status page → "Settings"
  2. Enable the subscription types you want: Email, SMS, Webhook
  3. Optionally restrict subscriptions:
    • Anyone: Anyone who visits can subscribe
    • Email domain: Only @yourco.com addresses can subscribe
    • Invite only: You manually add subscribers

Managing subscribers

View and manage your subscriber list under Status Page → Subscribers:

  • Export as CSV
  • Remove subscribers
  • Manually import a list

Notification customization

Customize the email template subscribers receive:

  1. Status Page → Settings → Email Template
  2. Edit the subject line, header logo, colors, and footer
  3. Preview and save
Default subject: "We're investigating an issue — [Your Page Name]"
Custom subject: "🚨 {{incident.title}} — {{page.name}}"

Double opt-in

Enable double opt-in to prevent spam subscriptions:

  • User enters their email
  • Receives a confirmation email
  • Must click "Confirm subscription" to receive future updates

Unsubscribe

Every notification includes an unsubscribe link. Clicking it immediately removes the subscriber.

Subscriber limits

PlanMax subscribers
Free100
Starter1,000
Professional10,000
EnterpriseUnlimited